SheKnows Acquires LovingYou

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If companies’ names were refrigerator magnets, we’d be at least one short of a complete sentence.  Yet since these things don’t have to make grammatical sense, there’s no problem in announcing the acquisition of LovingYou by SheKnows.


SheKnows is network of woman-oriented sites; if you’d like to continue playing word games, it recently picked up Soaps.com, and also owns Childfun.com and iChef.com.  SheKnows freely admits that these are all targeted at the 25-54 age demographic.


The corporation is a little less forthcoming on the subject of prices – despite the existence of several reports, there’s no word on how much it paid for LovingYou.  A professional layout and well-populated front page make the site look somewhat valuable, however, and SheKnows might have been extra willing to write a large check since LovingYou attracts a younger crowd.

"LovingYou.com is one of the top 10 online destinations for women ages 18-25 and delivers nearly half a million unique visitors per month with 12 million page views," states an official release.  Which, although the comparison is odd, puts LovingYou and CarandDriver.com on similar footing (in terms of traffic, not popularity with women).

We’ll see how this new relationship between SheKnows and LovingYou goes, then.  And we’ll keep an eye out for any more acquisitions that would complete a sentence.

SheKnows Acquires LovingYou
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