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Sample Link Exchange Letter

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Be very clear with your request for reciprocal linking. After you have thoroughly researched a potential site to ensure they are appropriate and actually do have links to other sites, consider the following:

  • Start with a very brief description of your site’s content and how it relates to their site.
  • Provide the exact URL of their page you think the link would be most beneficial. Show them that you’ve actually visited the site and given some thought to the link.
  • Finally, give the HTML code for the link so the Webmaster can cut and paste it directly into his page code. That gives you some control over the link placement and lets you include your keywords into the link text. (Terry Plank with the Academy of Web Specialists and Search Engine Marketing Consultants)

Take care in crafting your reciprocal links letter. Make sure it’s the best it can be before sending it out. Remember, you’re asking for a favor (a mutually beneficial favor, but a favor nonetheless), so be polite and respectful in your letter. Otherwise, you’ll get nowhere fast. (Gil Sery with Search Engine Optimization Pros)

Create a “Link Exchange Letter,” requesting a link exchange with your site, to each of the sites you have noted in your list. Make sure you’ve come up with at least 50 good quality content, non-competitive sites with a decent PageRank score of their own to e-mail. (Chris Genge with 1st on the List Promotion Inc.)

Example of a Link Exchange Letter from Eric Ward:

Hi <name>, my name is Eric Ward.

Regarding your AdoptionSolutions.com site at http://www.adoptionsolutions.com/

This month I’m helping the Hallmark Channel (cable TV) announce their new Web site about adoption. The site is the companion site for their real-life TV series “Adoption Stories,” which premiers this month (June).

Details about the site are below. Please feel free to feature or link to this new content in any way you feel appropriate.

By chance is your adoption news section at http://www.adoptionsolutions.com/general/adopt_topics.htm a good fit for it?

Also, if you have any questions or need anything feel free to contact me at eric@ericward.com or (865) 637-2438.

I’m a real person, not a link request bot :) :)

Best wishes,

Eric Ward
on behalf of The Hallmark Channel
Hallmark Channel Site Announcement
———————————-
Hallmark Channel Adoption Stories
http://www.hallmarkchannel.com/adoption/

Launched in conjunction with this month’s premier of the original series about adoption on The Hallmark cable TV Channel. The Web version of Hallmark Channel’s series about adoption seeks user input to help end the myths surrounding the adoption process. Share your experiences of an adoption and help others understand the process, the pitfalls and the rewards. Every week, follow the stories of real people as they seek to enrich their lives and fulfill their dreams through adoption. Go online and you can help end the myths surrounding the adoption process.

(End of sample letter)

The above example is for a non-reciprocal link request, and it resulted in a link being obtained for my client. It could be changed easily to make it a reciprocal link request by adding one sentence that says where you gave them a link. (Eric Ward, President, NetPOST and URLwire)

Eric Ward founded the Web’s first service for announcing, linking, and building buzz for Web sites, back in 1994. His client list is a who’s who of online brands. Ward is best known as the person behind the linking campaigns for Amazon.com Books, Weather.com, The Link Exchange, Rodney Dangerfield (Rodney.com), the AMA, and PBS.org. His services won the 1995 Award For Internet Marketing Excellence, and he was selected as one of the Web’s 100 most influential people by Websight magazine in 1997. Eric is a 4-star speaker at Jupiter’s Search Engine Strategies conferences, and publishes The Ward Report: Link Building and Content Publicity Tactics.

Sample Link Exchange Letter
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  • http://www.maverickmav.com.au Arun

    I go through your link exchange SAMPLE letter. your effort is good but very specific.. IN my opinion it should be GENERAL so that can be used by any body with some modification

    thanks

    • Chris

      You took the words right out of my mouth. It’s not really a “Sample” letter, it’s a VERY specific “Sample” letter. Not really much anyone could do with it except reead it.

      • http://www.cheapactionfigures.net action figures

        You’re both missing the point, Do you really think your link building campaign will be successful if you send a standard template email to each person you’re asking for a link? No.

        Take the time and put in the effort and you will be much more likely to succeed.

  • http://www.yupptv.com suman

    Hi i am having one entertainment related website for link exchange. If you are interested in link exchange with http://www.yupptv.com please contact sumank@globaltakeoff.com

     

    Thanks

    sumank@globaltakeoff.com

  • http://www.flash-freegames.com Fareed

    you have gave a great sample but it is for that case only not a general to adopt for all. well thank you very much.

  • http://www.officialjokes.com Joke

    Hi there,

    I like the post – so if anybody needs a link exchange for a humor site. Feel free to do it here: www.officialjokes.com

    linkpage: www.officialjokes.com/crazy-links

  • Albert

    I have been assigned the job of asking our partners and charity recipients to feature my company’s event through the use of logo and link. I need to write a pretty generic letter to ask for their support in this. I’m not sure where to begin, any suggestions?

  • http://www.deepakbansal.com/ farley

    A Leading & Strategic Internet Marketing Company providing Search Engine Optimization, Search Engine Marketing, Link Building, Web Design & PHP Programming Services, increase web traffic, India.

  • http://www-Hair-Extensions.com Hair Extensions

    hi.

    I am on the way of finding Linkexchange sample leteer.. and stop here..

    thanks

  • http://www.e-to-china.com Guest

    Thanks for such a useful sample letter for exchanging links. I ‘ve marked it.
    By the way, i am looking for the PR>=3 site to exchange the links.
    Our homepage gets the 3 page rank. If you interested in exchanging with us,please add our website and let me know at linghu@e-to-china.com.
    Title:ETCN-EXPORT-TO-CHINA
    Description:e-to-China aims to create an eco- system of customs clearance services and to involve in the development of import service standards in China

    URL:www.e-to-china.com

  • http://www.uycw.co.cc/ Young Web World

    Thanks for your post, but most of the webmaster will not accept a simple letter.. Nowadays Link Exchanging is more tough

  • http://www.piscomall.com Pisco

    Mr. Ward

    I read your other howto link request at clickz.com
    Both are excellent information
    I hope to start your techniques pretty soon

    Regards
    Jon

  • http://www.mastiload.com free mobile screensaver

    Thanks for telling

  • http://www.doublecool.com/ Guest

    Well, I strived to find a link exchange letter, and I eventually stopped satisfyingly here. Thanks for share.

  • http://www.brainwiseindia.com/index.html ramkumar rawat

    Brainwise Infotech Pvt.Ltd. is a professional full-service web design company in delhi. We specialize in web design and web development We offer a range of Internet related services like Website Designing, E-Commerce solutions, Content Management System(CMS), multimedia presentation, GraphicDesigning, webhosting, portal development, flash web development, Shopping Cart, Marriage portal etc. If you are looking for a reliable long-term partner in the areas of Website Designing and website Development, E-commerce solutions, Web Marketing (Search engine submission), Domain name registration and Web Hosting, Multimedia Presentation, Logo Designing, web page design company India then Brainwise Infotech Pvt.Ltd. is your best choice. Brainwiseindia Design offers full-featured commerce solutions and shopping cart solutions with unique interface design. Our e-commerce website developmentsolutions allow you to conveniently setup your e-commerce store using reliable and secure credit card processing through any chosen merchant accounts. In addition, we may include CRM application integration and provide a web administrative interface-specially designed for easy use. Website Design and Development Brainwiseindia Design offers full-featured commerce solutions and shopping cart solutions with unique interface design. Our e-commerce website development solutions allow you to conveniently setup your e-commerce store using reliable and secure credit card processing through any chosen merchant accounts.In addition,we may include CRM application integration and provide a web administrative interface-specially designed for easy use.Brainwiseindia provides the all internet related servicse-website development, e-commerce website development, web page design, web site design, Domain name registration and Web Hosting, affordable website design, Multimedia Presentation, Logo Designing, cheap website designing, web design services, webdesign development, web development, E-Commerce solutions, Content Management System (CMS), multimedia presentation, Graphic Designing, webhosting, Shopping Cart, full-featured commerce solutions and shopping cart solutions with unique interface design.

    We believe that each and every company should have presence on the web. We are committed to maintain world class quality standards and excellence round the clock customer service.
    More information about the Brainwiseindia web design.

  • Guest

    Such langthy and detailed “Sample” email is for those who doesn’t need sample email

  • http://www.Onlinetruckbuy.com Alex Rabe

    I read this link exchange tips and found very useful for me an I think other will be benefited with this tips.

  • fiona

    Dear Sir,

    I would like to invite you to exchange link with my site

    As a part of ongoing campaigns to increase the Link Popularity of our
    web sites. As you know back links helps to achieve high search engine
    rankings & generating more traffic to our sites as well. I am looking
    for some related web sites like your website for exchange links with
    us. I would like to request you consider linking to our site In
    exchange; I will link back to your site in same day.

    Hope to hear from you very soon

    regards
    fiona
    thanks

  • http://www.notaryagenconnect.com Marketing Rep

    If you are a Mobile Notary Public/Loan Signing Agent looking for notary work, join thousands of other smart notaries and register with notaryagentconnect.com so you can be found in your state from our growing Notary Referral System (NRI) database.

    Join now to start getting more calls and business today!

  • http://www.notaryagentconnect.com Helen

    Dear Sir/Mam,
    I would like to invite you to exchange links with my Web-site NotaryAgentConnect.com as part of our ongoing campaigns to increase the Link Popularity of our web site.. As you know, back links helps to achieve high search engine rankings & generating more traffic to our sites as well. I am looking for some related web sites like your website to exchange logos are links with.
    I would like to request your consideration linking to our site. In exchange; I will link back to your site in the same day.
    Hope to hear from you very soon!
    Thank you
    Helen
    Marketing Representative

  • http://crant.vacau.com/ milan

    I would like to invite you to exchange link with my site

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