MySpaceTV Partners With BBC
MySpace has formed a partnership with BBC Worldwide, the commercial arm of the BBC to bring short video clips of BBC content to MySpaceTV.
The partnership will allow MySpaceTV users to subscribe to a BBC channel, then view and share clips from new and archived content. Clips will be made available to all MySpaceTV users worldwide.
Some of the BBC programs featured include "Doctor Who", "Robin Hood", "Torchwood," "The Catherine Tate Show", and "Red Dwarf".
Jeff Berman, the new executive vice president of marketing and content of MySpace said the partnership includes advertising revenue sharing, but did not release specific details. "Shows like Top Gear and Doctor Who are enormous hits whether you live near the white cliffs of Dover or in Dover, Delaware," said Berman.
"This is MySpaceTV’s first global network deal and it reflects a fast-approaching Internet future defined by co-operation between corporations and the portability of content across new and traditional networks."