Harley-Davidson 2014: Project Rushmore
Harley-Davidson has unveiled its new lineup of 2014 motorcycles. The unveiling occurred on August 18th during the company’s annual Summer Dealer Meeting in Denver, Colorado.
Project Rushmore was started by Keith E. Wandell, the company’s chief executive. He says: “It’s the largest scale new-model launch in the company’s 110-year history.” According to Mr. Wandell, the new bikes are “more powerful, stop faster and handle better”.
“Project RUSHMORE has been touched by thousands of people, most of them being our customers and our employees,” said Scott Habegger, Harley-Davidson Director of Motorcycle Planning. “The voice of the customer is represented not just up front, but throughout the process. In our product development process, we gather input and ideas at formal focus groups, but also at all the events we attend, at our demo rides, sometimes just talking to that rider or passenger sitting on the next stool at a diner. In addition, Harley-Davidson dealers provide valuable input. We then take our ideas and solutions back to customers as prototypes and get more feedback before settling on a final design. With these inputs approved, we are then able to get into production very quickly. We really feel that we are in this together as riders.”
The new models include the 2014 Harley-Davidson Road King, Street Glide, Street Glide Special, Electra Glide Ultra Classic, Ultra Limited, Tri Glide Ultra, CVO Ultra Limited and CVO Road King.
The bikes are have a new high-output fuel-injected Twin Cam 103 engine, linked antilock brakes, and LED headlights. They also have an expanded infotainment system that offers the Bluetooth connectivity, GPS, navigation, phone, intercom and CB radio options.
“I can guarantee when the customer throws their legs over this thing they are going to say wow,” said Bill Davidson, the great-grandson of Harley-Davidson of William A. Davidson, the company’s co-founder.