Google’s Offspring: Taking Baby Steps

    March 19, 2003

Its Froogle shopping site and Google News news-gathering site are nowhere near the category killers that the search site is. When it comes to navigating the Internet, Google’s search engine has few peers, thanks to its speed and its superior ability to select the links that most closely match the keywords you want. In the blink of an eye, has vaulted to the fourth-most visited Web site on the Internet, trailing only mammoth portals AOL, Yahoo! and Microsoft’s MSN. Now, the privately held company is expanding its search offerings into key niches, particularly online shopping and news, with highly touted new products Google News ( and Froogle (

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