Google's Cross-Promotion Strategy

    October 23, 2006

Steve Rubel in his Micropersuasion blog points out that Google News is now linking to Google Blog Search at the top of the home page. Steve asks if this is the beginning of an integration of news and blog search.

I think it is simply part of their cross-promotion strategy. Google has already included hundreds of hand-picked blogs in Google News. I don’t think they will take the approach and actually mass-include blog posts with news results.

Google needs to promote their various sites and can’t do it all from their main search page. Using their own popular portal sites like Google News to promote related products like Blog Search is an easy cross-promotion solution.

If they linked to everything from they would become … Yahoo!
Rich Ord
CEO, iEntry, Inc.
Publisher of WebProNews

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