Google Starts Apps Reseller Program

By: Chris Crum - January 14, 2009

Google Apps Reseller ProgramGoogle has started a program in which resellers can begin selling Google Apps to businesses. Naturally, you would sell the apps to customers, and then kick up money to Google.

"We’ve been fine-tuning the program for the past few months, working with more than 50 pilot resellers to make sure it’s a good fit with our partners’ needs," says Google Director of Enterprise Channels, Paul Slakey.

As more companies look to cloud computing for their business needs, it makes sense that Google would push a program like this. Remember that Google extended it’s 99.9% uptime guarantee from Gmail to other Google Apps, so this should be a good selling point. The following video sums up the reseller program:

Participants in the Google Apps Authorized Reseller Program will receive the following from Google:

– Technical training and reseller support
– Sales tools and training
– Marketing programs, collateral, and tools
– Reseller discount off the annual list price for Google Apps Premier Edition
– Reseller logo branding
– Solution provider community forums
– Integration into the front-line customer support flow
– Console to create and manage customer accounts
– Opportunities for other performance-based benefits

Responsibilities of participants will include finding and selling to customers, activating and deploying them, and managing billing and collection. Google says the people that best fit the profile for the program are those that: have adopted and are strong advocates of the Software-as-a-Service model, engaged in a managed services contract model with customers, go beyond technology implementation and provide business guidance on technology adoption, and are interested in and willing to grow their business.

If this is something you are interested in, you can find Google’s application form here. Plenty more info about the program is available here as well.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • andre meyer

    Cloud Solutions was one of the early Google Apps resellers and partners in Hong Kong. We have seen a growing interest in Google Apps and mainly from small to mid-sized Microsoft Exchange users seeing the benefits and cost saving cloud computing and Google Apps brings them. Most have been Gmail users in a private capacity and now see the benefit of bringing this into the corporate environment. It is always great to bring profitable solutions to any sized business. Working in China continues to be an issue however we have been able to solve this via VPN’s between China and Hong Kong. With more vendors now integrating to Google Apps such as Zoho CRM, People and Projects, this allows for additional seamless integration and for businesses. Expanding business in China has also got easier as constraints on IT resources both people and capital no longer hold a company back. We have also extended our on-line training taking advantage of Google Site and videos in Chinese and English. Having cheap or free software only works if you have business minded professionals to assist companies move into the new working environment of the cloud. Here at Cloud Solutions this is our focus. +852 5808-0451.

  • Abdul Hameed

    PointStar is the first Singaporean reseller of Google Apps Premier Edition and will provide consulting and support services for local customers, said Deepak Ramanathan, Asia-Pacific head of enterprise marketing for Google, during an interview at Springboard Research’s Software as a Service (SaaS) Asia Conference.

    First announced in the U.S. during January, the reseller program has since expanded to include other countries.

    Prior to the official announcement of PointStar’s appointment as a Google Apps Premier Edition reseller, the company piloted the online application suite with 10 local companies, the largest of which had around 200 employees, said Justin Lee, the company’s director of business development.

    PointStar expects that most of the potential demand for Google Apps Premier Edition will come from small and medium-sized business that are looking to reduce IT expenses, Lee said.