Google Gets A Negative Word From Analyst

The search advertising company’s focus on quality scores may lead to better returns for it and advertisers, but there could be an offset in the future.

Investors chose not to see dark clouds on the horizon for Google, at least not today. Trading on Wall Street pushed GOOG to a close of $460.56; after hours action moved that up to $460.70.

Not the lofty days of $747.24 per share, but good enough for a market cap of over $144 billion. The old days may be a distant dot in the rearview mirror, judging by one analyst’s observation about Google and the online ad market.

Barron’s cited Cowen & Co.