comScore: UK Online Video Market Healthier Than Ever

Google's sites lead, content creators still confident

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According to new comScore numbers, UK Internet users really like watching videos online.  They managed to view a total of around 3.2 billion clips in June, surpassing France, Germany, Canada, and even the US in terms of videos per person.

comScore found that 27.4 million folks watched an average of 117.7 clips each.  This amounted to a whopping total of 161 million hours of video content getting viewed.

Google got the lion’s share of everyone’s attention, with 49.3 percent of the videos resting on its sites.  The BBC nabbed second place with a market share of 1.4 percent, and Microsoft placed third with 0.8 percent.  As you might imagine, a whole lot of other companies were also able to share Google’s scraps.

At least one of them – ITV – seems to believe that the situation more or less works.  Mark Sweney reports that Michael Grade, the organization’s executive chairman, said of sites like YouTube, "They’re all parasites, they just live off our content is what they do.  As long as we can create the content, the content is the keys to the castle for us going forward."

Everybody may not be happy, then, but it looks like people and companies in every corner of the UK’s online video market are at least getting their fill.

comScore: UK Online Video Market Healthier Than Ever
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