Complaints About Apple Prices In Europe Spur Petition

    January 18, 2005

ZDNet UK reports today that an online petition has been set up to put pressure on Apple to bring European prices for the new Mac mini in line with their US equivalents.

The petition – created by and written by Timo Schler and simply called Reasonable price for the Mac mini in the EU – has attracted over 3,500 signatures so far.

The petition states:

We’d like to make an appeal to Apple on the pricing of the new Mac mini in the European Union. Basing on the last long-term rate of exchange of US Dollars to EUR (et vice versa) – which is 1.3293 on the spot market, so let’s say 1.32 – both announced prices of the Mac mini in Europe, 489.- EUR and 589.- EUR, respectively, are much too high.”

Very interesting – I commented about price differentials USA vs Europe in my post about the iPod Shuffle last week.

Will this petition make any difference to the prices? Good question. Depends on what head of steam the petition develops, and what coverage it gets both in traditional media and by blogs.

Whatever happens, Apple needs to react quickly and smartly to what could become a significant PR issue for them. One way to start – clearly explain why there’s such a price differential. A good place to do that – in an Apple public blog. Oh wait, there aren’t any. Except for CEO Steve Jobs’ blog, that is.

Neville Hobson is the author of the popular blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson’s blog: