Blogging the Word of Mouth Basic Training Event

    January 19, 2006

I am at the Word of Mouth Marketing Association’s Basic Training conference in Orlando, Florida today.

Toby Bloomberg, Josh Hallett, Dana Vanden Huevel, and Marianne Richmond are live blogging it. I will also provide an account of my own experiences here throughout the next two days.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.