Bloggers Impact Brands in Europe
According to a new report from Jupiter, the growth of consumer created content has already had a wide influence and may seriously impact on brand communications in Europe.
This is despite the fact that most Europeans are “passive” surfers who don’t generally publish.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.