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Behind the MySpace Juggernaut

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Alexa looks behind the MySpace curtain to uncover how the site became a globally top-10 ranked site.

The secret, unsurprisingly, is kids. They’re in charge now. Alexa also dispels the myth that MySpace is bigger than Google. MySpace gets a little more than 50% of the pageviews of Google.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Behind the MySpace Juggernaut
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