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Ask.com Ninjas Its Way To Attention

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An ad campaign featuring the black-clad shinobi behind the Ask A Ninja videos leads its viewers to special Ask.com Smart Answers and bonus ninja videos.

Federated Media has bridged the gap between searchers and ninjas for Ask.com. Their ninja-themed ads have been a draw for fans of the Ask A Ninja video blog.

A ClickZ report said the pairing of Ask.com with the Ninja crowd will continue through September. Ask.com appears as a sponsor in the pre-roll for the videos.

At the end of a clip, the ninja reads an ad while a search term is displayed on the screen. Going to Ask.com and searching for one of these special terms, like ningiants, brings up an Ask Smart Answer.

That is linked to a special bonus video created by the Ask A Ninja clan. The report said they created nine videos and search words for the campaign, which has run for a couple of weeks and lured 8.3 percent of Ask A Ninja’s viewers to Ask.com.

“There isn’t advertising that is able to drive that kind of response rate. But there certainly is opportunity around the ninja to drive that response rate around himself and his content,” Federated Media’s Chas Edwards, chief revenue officer, said in the report.

Once the ninja campaign has been completed, we have to wonder if Ask.com will do something with pirates after that.

Ask.com Ninjas Its Way To Attention
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