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YPN Party – Boston Pubcon

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Yahoo threw an invite party at “Saint” in Boston last night and it proved to be a good time.

YPN Party - Boston Pubcon
Partying With Yahoo

Ed’s note: In this post, Lee provides us with some details of Yahoo’s big Pubcon party that took place Tuesday evening. Check out what went on and share any comments at WebProWorld.


It was a good thing they were letting in “guests” of people on the list or I think there would have been only half as many people there. Good for you Yahoo in doing this as Microsoft has really shot itself in the foot at SES conferences by being uber strict with their “invite only” events.

LOTS of great conversations at this party. Thomas and I got there around 7pm and it was a nice, cozy little event with an open bar, (extended to 10pm) and a wide variety of hors d’oeuvres. Many familiar faces too: Todd Malicoat, the super cool guys from BOTW.org, Mike McDonald of iEntry (and WebProNews.com) and Jeremy Zawodny, my co-presenters for this morning’s PR session Robin Liss and Lawrence Coburn, Brandy and Daron Babin, Roger aka Martinibuster and many others I cannot remember right now because I’m supposed to be practicing my presentation. : )

Unfortunatley, I had a brain cramp when trying to recall Elisabeth Osmeloski’s name when meeting her in person for the first time. Oops. I also finally met Joe Morin in person and checked out the cool pistol grip type, video camera I always see him with.

Tim Mayer from Yahoo gave me some great Boston restaurant suggestions which I promptly wrote down on a napkin. Tim thought it would be fun to invite Matt Cutts to the YPN party and of course, Matt showed up. I spotted him several times drinking loads of Sprite listening to the well-lubricated SEOs tell their tales.

I talked with Matt Curtts earlier in the day with Aaron Wall and Andy Hagans. They were grilling him on user data and Matt was as specific as Matt ever gets – that Google does not use toolbar data for rankings. He mentioned that it certainly didn’t help that in the “Meet the Crawlers” session at SES NYC, the MSN rep suggested that MSN “might” be using user/toolbar info. That suggests the other search engines do as well. Matt also said that user data would be too easy to spam to use for rankings.

Sorry, no photos this time, but there were nifty YPN T-Shirts on the way out.

Thanks for a good event Yahoo.

Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.

YPN Party – Boston Pubcon
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About Lee Odden
Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age. WebProNews Writer
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