Yahoo Unveils New Search Design
Yahoo discussed the future of Yahoo Search today. They are launching a new search design that goes along with the new look of the Yahoo Home Page, which was recently launched itself.
The new search has a three-column layout (Search Engine Land has a bunch of screenshots), with most of the changes occurring in the left-hand column. This is where filters and search applications reside.
One interesting aspect of the new Yahoo Search is that they are going after Google (apparently calling them out by name) with regards to searching for people. When you search for a person you will get their Facebook, Twtitter, LinkedIn, and FriendFeed profiles when applicable.
"When we launch this, you’re going to come to Yahoo to search for people," Larry Cornett, VP Search Products and Design is quoted as saying. There appears to be a heavy focus on personalization with the new Yahoo Search.
As you are probably well aware, Yahoo has a deal in the works with Microsoft that will have Bing delivering the search results for Yahoo searches, should the deal get through regulators. Yahoo says it will still compete on the front-end. They want to give users the best front-end search experience, which they will build themselves, based on Bing’s back-end technology.
When asked how different search results will look on Yahoo from those on Bing, Yahoo said, "We are not a version of Bing. We are the Yahoo search experience." They also said that they will have freedom on the advertising side, but that some would be provided by Microsoft as well. That’s interesting.
Yahoo also announced the new version of Yahoo Messenger today with a focus on social networks and video. Read more about that here.
Here’s some more on the new Yahoo Search from the press release:
Demonstrating its commitment to continued innovation in the search experience, Yahoo! is testing a new search results page, aligned with the design of the new Yahoo! homepage and aimed at making Web search more personally relevant. The test, available randomly to millions worldwide, delivers a differentiated search experience that lets people better explore the things, people and websites that matter to them most. New functionality being tested includes: