Yahoo Travel Gets Personal

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Yahoo has added several new features to its travel Web site. The new version of Yahoo Travel focuses on personalized travel deals, travel guides and a new mapping system.

Their new Personalized Trip Recommendations module features ten destinations based on a users online activity and preferences. The module also links to information on air/hotel deals, weather, travel suggestions from Yahoo users and a destination Travel Guide.

"We want to fundamentally transform the way people plan and research their trips and our Trip Recommendations are designed to inspire people with new ideas of where to go, and the best price for getting there," said Jasper Malcolmson, director of Yahoo! Travel.

"By tapping into the collective intelligence of other like-minded travelers, there is a greater ability to plan and take truly memorable trips – no matter how near or far you want to go."

The site also features Personalized Travel Deals that show results of the best hotel and flight options based on closest airport and the best prices found by other Yahoo users.

In addition Yahoo has added a new mapping functionality that allows other maps to be layered over a Yahoo Map providing greater detail of a location and customized mapping options.

The Yahoo Messenger Flight Planner is another new feature that has an instant messenger plug-in that allows users to research and make flight reservations in real-time with friends or family. The flight planner plug-in searches for the most economical fares on Yahoo FareChase, enabling users to choose the best flight deal together.


Yahoo Travel Gets Personal
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