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Yahoo! Opens Up

...To Third Party Apps

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Yahoo! kicked off Open Hack 2008 today at its headquarters in Sunnyvale. The company has already demonstrated new components of its "open strategy".  The below video is a teaser for the event.


Yahoo! is opening its sites up to third-party applications in an effort to keep users from leaving its web properties. I’m thinking that this is a concept similar to what Google is already doing with Google Gadgets and iGoogle, but it sounds like third party apps will be available across a wider range of Yahoo!-owned sites.

"Like Facebook with its widget platform, Yahoo wants people to do as much as they can without leaving its site," says Vasanth Sridharan at Silicon Alley Insider. "That is, after all, the point of a portal, and if Yahoo needs to offer some screen real estate to other companies to keep users happy — and keep them coming back to Yahoo — it’s probably worth it."

Yahoo! showed off an example using a Netflix widget that would let users browse the site, check their queue, etc. without leaving Yahoo!. There is already a similar Google Gadget by the way.

It is important to note that not just anybody will be able to create apps for Yahoo!. The company will control who is allowed to do so as to avoid any security problems such as the recently surfaced "facebot" issue on Facebook. That should make Yahoo! users at least feel safe, not having to worry about their personal data being in jeopardy as a result of Yahoo!’s wanting to keep them around.

It will be interesting to see who all gets on board with Yahoo! handing over their own functionality to the comfort of Yahoo!’s sites. If nothing else, it should provide a good branding tool for the third-parties.

Yahoo! Opens Up
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  • http://www.sourcesurge.com SEO website design

    I looked at the video and it didn’t say much about what they would be releasing but opening up their platform to developers is a good idea. Developers usually build the apps most web clients use and seeing Yahoo spread accross the internet might have people visit, but not stay. Yahoo has bad search results, and the Panama platform is elementary still. I wish Yahoo would have sold to Microsoft because togeither I think they could have competed. But that’s me. I’ll give Yahoo a fair chance and test out their open source alot more and give Google a break for a month.

    • Chris Crum

      Yeah, the video was just a teaser for Open Hack. As far as getting people to stay on Yahoo, I think it will work better for keeping people who are already using Yahoo for search (many of which likely have it set as their homepage) from navigating away. I don’t know that it will attract many non-Yahoo users.

    • http://www.kustomfitness.com Ken

       I don’t like their search results either.  They never seem updated as fast as Google or Live.  Also, in the case of my own website, these jerks who basically copied me and slapped "online" at the end of my domain come up before me on a couple of queries.  Maybe they should figure out how they will handle their search engine before they go off in other directions.

  • Guest

     Did Allaah attend Open Hackday? 

  • http://vb.maas1.com/t73994.html ???? ??????

    don’t like their search results either.  They never seem updated as fast as Google or Live.  Also, in the case of my own website, these jerks who basically copied me and slapped "online" at the end of my domain come up before me on a couple of queries.  Maybe they should figure out how they will handle their search engine before they go off in other directions.

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