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Yahoo Jumps In Ad Focus Rankings

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Yahoo holds the second place position in comScore’s Ad Focus rankings as they moved up a spot to trail only AOL’s Advertising.com.

Yahoo Jumps In Ad Focus Rankings
Yahoo Jumps In Ad Focus Rankings
Yahoo Jumps In Ad Focus Rankings

ComScore’s Ad Focus ranking lists the top ad-focused sites and networks in order of audience size. For March 2007, US home, work, and university locations, Advertising.com drew 153 million unique visitors.

Yahoo was the only non-ad network to place in the Ad Focus top five, with its 129.5 million uniques just edging out ValueClick’s 129.2 million. Casale Media Network and Tribal Fusion rounded out the top five.

"Shifts at the top of our Ad Focus ranking come at an interesting time with Google’s recent announcement that it would be acquiring Doubleclick," Jack Flanagan, executive vice president of comScore Media Metrix, said in a statement.

"As advertising networks continue to compete for online ad dollars, there is sure to be increased attention on which ones are reaching the widest audience."

Yahoo also rated first in comScore’s rankings for top properties for the month of March. Here’s the top ten from their list sorted by unique visitors (000):

1 Yahoo! Sites    131,227
2 Time Warner Network    123,321
3 Microsoft Sites    118,716
4 Google Sites    118,492
5 eBay    80,154
6 Fox Interactive Media    80,098
7 Amazon Sites    49,980
8 Wikipedia Sites    47,011
9 Ask Network    46,346
10 New York Times Digital    41,464

Yahoo Jumps In Ad Focus Rankings
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