Yahoo Go To Get The Boot

Yahoo simplifies its mobile strategy

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Yahoo Go, a mobile application that links users to a number of different services (including mail, news, and weather), is going to cease doing much of anything in the near future.  Yahoo has decided to concentrate its mobile efforts elsewhere.

In an email sent to Yahoo Go users, the company announced, "Yahoo! Go will be discontinued on January 12, 2010, at 12:00 a.m. PST, so that we may focus on simplifying and enhancing your future mobile Web experiences.  After this date, you will no longer be able to use Yahoo! Go 2.0 or 3.0 from your mobile phone."

The email then plugged Yahoo Go’s effective replacement, m.yahoo.com, continuing, "We encourage you to visit the new mobile homepage from your mobile browser to access an even richer, more personalized Yahoo! experience."

This move makes a great deal of sense for Yahoo.  Yahoo Go’s more than a little basic compared to all of the smartphone-optimized stuff that’s now available, meaning most phone owners have almost surely given up on it already.  And those that haven’t will be forced to by dying hardware sooner or later, anyway.

Yahoo Go joins a long list of Yahoo products and services that have recently been closed for the sake of conserving resources, including Briefcase, FareChase, and GeoCities.

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Yahoo Go To Get The Boot
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  • http://www.dblygroup.com Donn Bly

    I use Yahoo Go 3 on my Symbian-based Nokia E71 and have loved it for its lightweight interface into Yahoo email – and I will be sad to see it go. The new mobile interface is horrid by comparison, trying to do too much with too little and consuming far too much bandwidth for what it does. Instead of 15-20 seconds and 5 button presses with one hand to check to see if I have new mail, it takes over 2 minutes, both hands, and upwards of 50 button presses. The convenience factor is gone. I’ll probably abandon it altogether and forward my email to google where I can use IMAP to pick up the mail. If yahoo was looking for a way to force their users to the competition they found a way to do it.

  • Guest

    jonathan swift was right about yahoo – old app was so fast and clean – is the new one a google advert?
    certainly sells google to me.

  • Guest

    I understand cutting costs but – the replacement is cumbersome to use: great increase in key strokes, increased screen scrolling, requires continuous connection to web eliminating benefit of off-line access, lack of mobile options. In summary, given that mobile access is growing – this move by Yahoo moves against the trend. Convincing a Yahoo Go! user that the new interface better meets their needs is like convincing a bird to carry a pound of lead weight when in flight or a policeman to use the pay phone instead of his personal communication system. The difference between the requirements and solution have a gaping gap.

    Sure wish someone could recommend a replacement! Blackberry’ have their own, too bad Microsoft doesn’t have something for the windows mobile operating system. However, Yahoo, if they cared about their customer’s confidence and following would provide more alternatives then the one supplied. Feel as if it is now each man for his own, in terms of how this was handled.

    You’d think they would remove the “yahoo-go” option from their mail site… and so much for lead time to find an efficient simple alternative. grrrrrrrrr.

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