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Yahoo Finance Paying Off

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Yahoo added several columnists to its Finance site last year to provide content beyond the stock charts and hard news featured on the site, and still holds a firm lead in visitors for its category.

The Yahoo Finance site brought in several contributing columnists to complement their content. Money is a popular topic with virtually everyone, and adding some more quality voices kept Yahoo Finance at the top of the list in financial news and information site visitors.

A Nielsen//NetRatings NetView report for the week ending January 15th showed Yahoo Finance receiving 7.2 million unique visitors. No other site broke the 5 million mark, though second place MSN Money came close with 4.9 million visitors for the period.

Dow Jones Online and CNNMoney tied with 4.2 million visitors each. AOL Money and Finance picked up 4 million visitors during that week. Reuters, Forbes, Motley Fool, TheStreet.com and Entrepreneur.com filled out the top ten.

Those columnists are still contributing regularly. Stein’s latest story on “How Not To Ruin Your Life” appeared on Monday, while Laura Rowley’s latest piece, on money and relationships, popped online this morning.

While all of the columnists contribute on a monthly or fortnightly basis, the Harold Maass finance news aggregation column gets updated each weekday. It’s a blog without the comments enabled, and does what a good summary should do for the reader.

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David Utter is a staff writer for WebProNews covering technology and business.

Yahoo Finance Paying Off
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