What Is Google Planning For Coupons?
The domain GoogleCoupons.com has been moved to a Google nameserver, which may indicate a new service launch could happen soon.
The addition of GoogleCoupons.com to their nameservers, as ably noticed by our chums at ResourceShelf, could be just a step toward making it easier for business types to get to that service. If Google promotes it more, coupons may help its Business Referral program pull in more AdWords customers.
However, the holiday shopping season is approaching fast. Among Google’s many businesses, it operates Checkout, a payment service for online retailers.
GoogleCoupons.com strikes us as something Google would use to help boost Checkout with its existing and new retail clients. They could direct people performing general searches, like for Blu-Ray or HD DVD players, to retailer offers on a GoogleCoupons.com page.
ResourceShelf noted that the domain still shows Google’s agent, MarkMonitor, as the owner of the domain. If and when that shifts to Google, which it had not as of posting time, we would expect to see a new service debut then.