What Does the New Internet Mean for Business?
Perhaps the most fascinating conversation I’ve had in recent weeks was with Kevin Werbach, Janice Fraser (CEO, Adaptive Path, recently authored A Whole New Internet) and Philip Evans (SVP at Boston Consulting Group, author of Blown to Bits).
The Internet is entering a new phase that will decentralize control within companies, enable employees to collaborate more easily, and drive efficiency. But corporations that want to use the web strategically to build corporate value will not just need to make radical cultural changes, they may also need to master a new vocabulary with terms such as Wikis, Weblogs, and RSS. What will this new Internet mean for business?
He also writes Ross Mayfield’s Weblog which focuses on markets, technology and musings.