Watch Your Search Engine Language
Jordan Glogau takes a look at the semantics of search and wonders who came up with all of these misnomers.
Take the term sponsored, what links aren’t sponsored? Did a link happen by magic? Did a web site get teleported from Neptune and appear in a web server?…Even Search Engine Optimizer is an overstated phrase. You aren’t optimizing the search engine, you’re optimizing a web site in order to rank better on a search engine.
Any others that drive you crazy?
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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.