Using Social Media To Grow Your Audience

    April 23, 2009

Building your brand using social media is one way to reach an audience on a limited marketing budget. The session "Content Marketing Strategies: How to Leverage Social Media to Exponentially Grow Your Audience and Bottom Line," offered tips on enhancing your online presence.

Coverage of the ad:tech San Francisco conference continues at WebProNews Videos.  Stay with WebProNews for more notes and videos from the event this week.

Rebecca Weeks Watson, Director of Business Development, Real Girls Media Network, Inc.

Romi Lassally, Founder,

James Smith, Chief Revenue Officer,

Katie Sween, Head of Marketing, StumbleUpon

James Smith
James Smith

James Smith said the push and pull of social media is what made it successful for the Huffington Post. Katie Sween pointed out that social media is not the same for everyone. Each platform has a unique strategy, figure out which one works for you.

Q: What’s been your business goal for social media?

Smith: Each platform is different and has different ways to measure them. You have to maintain it regularly and manage it at all times.

Q: Publisher’s goals with StumbleUpon?

Katie Sween
Katie Sween

Sween: Trying to help publishers connect with their brands; publishers need to be both reactive and proactive. In order to use social media to receive a considerable uptick, the content has to be quality.

Q: Internal strategies to promote user activity? Providing social sharing tools?

Smith: Strong proponent of Facebook Connect, Twitter, Digg, etc. Great partnerships with all these companies.

Q: External opportunities: finding audience within communities

Smith: Find the right fit and format.

Q: Regulation of bloggers? Should bloggers have to disclose when they are paid?

Lassally: It will have to be governed at some point. It’s slippery.

Q: Tools to market content – widgets, contests, syndication, link exchanges

Sween: Display your most popular content in widgets. It has to be relevant to your audience.

Smith: Things as small as images increase performance and polls are huge.

Sween: Social media is beautiful in the sense that it’s experimental. It should be exciting and fun.