Universal DRM Free Music Speeding Up

The slow march towards universal DRM free music appears about to become a sprint to the finish line. 

Recent developments pushing Sony BMG, WMG and other holdouts to reconsider their protectionist positions include:

• Initial sales and kudos from the media and consumers for Amazon’s all mp3 store
• Rumors that we’ve been hearing for weeks of a billion (yes that’s a b) track giveaway involving Pepsi and the Amazon mp3 store to be unveiled during the Super Bowl
• Rumors that WalMart.com is demanding that all labels deliver tracks as DRM free mp3′s or risk being booted off the site
• Solid digital sales increases at EMI since going DRM free
• Signs that the Universal "experiment" is now a permanent policy shift
• An increasing number of hold-out labels including most recently Hollywood experimenting with DRM free sales
• Rumors that Sony BMG is readying an mp3 experiment and that WMG is finally allowing the possibility to be be openly discussed
• A more rapid than expected decline in physical CD sales
• Increased popularity of The Zune and other players beyond the iPod

Just a week ago I asked "Has The March To DRM Free Stalled?" It appears that I should have trusted my own December ’06 prediction that 2007 would be the breakthrough year for DRM free music.

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