Traffic To Apple Sites Up

    November 14, 2007

The iPhone and Leopard have made it an exciting few months for Apple, and in terms of traffic, the company’s become quite busy, too – compared to the third quarter of last year, Apple’s site experienced an increase in visitors of about 18 percent.

That’s according to ZDNet’s Alex Moskalyuk, anyway, who adds, “Total minutes at the Apple parent company grew 22% YTY, from 7.0 bln in Q3 2006 to 8.6 bln in Q3 2007.”

What do these numbers mean?  Well, as mentioned a moment ago, they probably relate to two high-profile product releases.  Even as the U.S. began to get used to the iPhone, it launched in Europe, and “Mac OS X Leopard.  Now Available,” is splashed across the Apple homepage at this very moment.

Increased attention, deeper involvement . . . Apple’s done rather well this quarter as a result, even considering the scary drop in its stock’s price (from which it’s about half-recovered).  With the holiday shopping season approaching (or already here, judging from the inside of retail stores), all these figures will probably continue to rise.

Microsoft’s new Zune, meanwhile, hasn’t made much of a splash.