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Tips for Getting Found in Real-Time Searches

You've Got to Stay in the Now

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Update: Now the game is really on with Google rolling out real-time search results into regular search results pages.

Original Article: Real-time search is still an emerging concept. At this point, using a real-time search engine will bring you results by time/date. This doesn’t always cater to relevancy, which is why there is still a lot of work to be done in this field.

Do you see traffic coming from real-time searches? Comment here.

So, if real-time results are based upon time/date, and the user’s query, it stands to reason that time and those queries are the most important components in getting your content found in these types of searches.

1. Use Keywords

This seems obvious, but use keywords in not only your content, but in your titles, and your updates. If you’re writing an article, you have to consider what people are going to include in their updates if they share it on a social network, whether this be Facebook, Twitter, or anything else.

More often than not, they are going to include the title. If the right keywords are in the title, then those keywords are also more likely to appear in any ensuing tweets, Facebook updates, etc. If someone searches for those keywords, they will be more likely to find your content in a real-time search.

The same goes for your own Tweets/status updates. Even if you are not sharing an article, if you want your update to be found, use relevant keywords. Again, obvious, but true.

Real Time Search tweet

2. Talk About Timely Events

Simply mentioning events that are current will put you directly into the results for any searches having to do with that topic, provided the right keywords are in play. This is a method that could and (surely is) being exploited by spammers, but that doesn’t mean you can’t provide legitimate conversation and simply put yourself on more people’s radars, without throwing links at them every time.

Michael Jackson status update

3. Have a Lot of Followers

A lot of followers on Twitter If you have a lot of followers or friends on social networks, or even just readers of your blog, you are going to get more people sharing your content. The more people sharing your content, the more impressions of your content will be making their way into real time searches.

There is no easy way to instantly get a bunch of legitimate readers/followers. It will take some promotion. Provide useful content that people will link to and it will spread virally. Provide clear ways for them to follow you (like links to Facebook pages and Twitter accounts on your blog).

4. Promote Conversation

Whether on your blog or on a social network, spark conversations. Talk about topics that people are interested in. This is tied to number 2. The more conversations you are involved with, the more retweets (and equivalents on other networks) you are likely to get. And again, this means more impressions in real times searches.

5. Include Calls to Engagement

Retweet button from Tweetmeme I recently talked about why there is more to retweeting than meets the eye for businesses. I mentioned the use of buttons like Tweetmeme’s and Digg’s. These are buttons you can put on articles that show the amount of retweets/diggs that article has. They kind of act as a meter for engagement.

These buttons are certainly not all-encompassing. They only represent the conversation on 2 channels, and not the web in general. I’m sure there are other buttons that can be used in addition.

More importantly though, they provide a "call to action" to share the content. People can digg or retweet a story with a simple click, and you’re one step closer to being found in somebody’s real-time search.

Wrapping Up

Real-time search is much more basic (at least so far) than say, Google Search. You’re not ranking for relevancy. Really, you could hardly call it ranking it all. It’s about visibility. That means, you have to get people talking about your content/updates.

Social media by nature is viral. Real-time search is nothing more than putting things in chronological order. You have to keep people talking to stay relevant to "right now."

Do you have additional tips for increasing visibility in real-time searches? Share with WebProNews readers.

Tips for Getting Found in Real-Time Searches
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  • UK Shopping

    Nice article. This is especially important for real time shopping search.

    Thanks

  • West Coast V

    Visibility is the main goal for marketing your business on twitter. So the more you engage in conversation the better

    • Chris Crum

      The viral nature of Twitter is a huge benefit, but it takes good content that people want to share.

  • http://www.lexolutionit.com Maneet Puri

    These are cool tips!

    One more thing I was considering is whether frequency of updates would have any effect on your visibility in real time search?

    • Rich Ord

      Frequency is extremely important because real-time relevancy is largely determined by “most recent”.

      Rich Ord
      CEO, iEntry, Inc.
      Publisher of WebProNews

  • http://www.anexionar.com Rafael Montoya

    What we have to think is if when we share our links at sites with rel nofollow, it will affect our Google PR.

  • http://groups.to/socialmediamonetization Andrew Ballenthin

    Some great confirmations and new information. Thanks for sharing.

  • http://www.neotericuk.co.uk/seo-london.php Seo London

    Very nice sharing Chris as Google is alos implementing Real Time Search . Thanks for nice tips.

  • http://www.villagalini.eu Andreas Koitidis

    Dear Sir ,
    Your face is very polite when I see you in the internet.
    I am 64 old , my knowledge about computers are very little , and I want to ask you :
    Can you make something with my website , so that she became a better rank .????? And a better number of visitors ???????
    Because if you are starting to tell me that or this , for me is
    china – language !!!!!!!!!!!!

    Thank you very much ahead ,
    Best Regards , Andreas ( Owner of ” Villa Galini” in Naoussa of Paros /Greece , )

  • http://www.dotCOMReport.com DotCOMReport

    great advice. Real time is the place to be right now.

    • Chris Crum

      I don’t know if it’s THE place, but it’s certainly A place to be.

  • http://www.vicktrade.com Fania

    Your articles are all helpful. Thanks very much. Now everday I keep reading your articles.

    • Chris Crum

      Thank you for the kind words. Sounds good!

  • http://www.cmp.jobs IT Job searcher

    The news about Bing allowing you to share search results on Twitter only makes the real time vs “static” search relationship all the more confusing.

  • http://www.cultureship.com corporate culture

    Yes, very interesting. It pulls together into a cogent theory the kind of stuff we have been doing anyway. As corporate culture analysts we blog and tweet and report on stuff like the banking crisis, corporate compensation, professional sport, the media and other current events that bring one of our own ongoing themes into immediate focus. Seeing it expressed as a search strategy like this opens many new possibilities. It is one of those “win-wins” – create good, current content and get rewarded for it. Great insights. Regards, Malcolm Evans

  • http://www.nomoref.com Dayo

    Great insight, thanks for the post. I think real time search matters, making use of twitter and digs helps a lot.

  • http://www.zub-online.com Zub

    Thank you, appreciated.

  • http://VIPGiftsandBaskets.com Guest

    We have 2 sites but our new site http://www.VIPGiftsandBaskets.com is our main SEO baby right now. Your article and insight in different avenues of search and sharing are very interesting and we plan to follow each article you write while we tackle the enormous hill of “being found”. Our products are stunning we hope with more of your articles we can learn and grow. Thanks a bunch for taking the time to share your knowledge and thoughts.

  • http://www.hdvideoconvertermac.com/ HD Video Converter for Mac

    That’s not enough, let’s wait for more uses.

  • http://www.controldatainc.com Collection agencies

    We have been using twitter for a long time now and I was surprised to find a lot of valuable information in this post. Thanks for the information.

  • Guest

    How many people really use a ‘real time’ search engine to find the products and services they require ?

    As a consumer I may use Google News search to find details of the latest news stories, I may use twitter to find the latest celeb gossip, but if I want a product or service I’m going to use the normal Google Web search.

    It is possible that I might ‘follow’ a particular store if they had regular one day discounts advertised via Twitter… but they would be a particular store I had chosen.

    If I was searching on a ‘real time search engine’ and found random companies trying to market themselves by using irrelevant but popular keywords in the message I would just consider it irritating Spam.

    I guess there will always be the ‘impulse’ buyers who will be attracted by such irrelevant marketing – but me, I would always use a proper web search to find goods and services

  • http://www.online-businesstips.com Make Money From Home

    great article. I would also add that backlink building is also very important for getting traffic from the search engines.

  • http://www.rentnow.my RentNow Serviced Apartments

    Thank for the article it is very interesting. I wonder if any of my 5000+ followers actually reads my tweets.

  • http://surveymoney.x10hosting.com Guest

    I am a single mom and lost my job about 3 months ago due to a layoff. I was scrambling to find work and came across online paid surveys. I thought why not try it well to my suprise I made almost $2000 dollars last month doing surveys from home and I didnt have to spend a dime up front.

    This has saved my house from foreclosure and I wanted to share this story so that others with the same plight might do the same thing.You can work from home and make a living it does take a while to get up to $2000 a month. I made about $500 my first month and this is month 3.

    This is a legitimate paid survey opportunity with no upfront money needed.I have detailed exactly how I did this on my webpage here http://www.surveymoney.x10hosting.com you may have to copy and paste that but check it out I detail exactly how to this for free.

    • Guest

      How irrelevant. Don’t you read any articles about how posting links in irrelevant threads can hurt your SERPs? More work to do, I guess.

  • http://www.invidiaperformanceparts.com Bob Magda

    this was a good article i always am looking for ideas or updates on more seo and ways people use it ,, thanks for posting this article and teh replys.

  • http://www.QuiltedClassics.com Guest

    As owners of a home furnishings and accessories ecommerce site (http://www.QuiltedClassics.com), we are always trying to find ways of being seen more on the web. We currently are at 1000 followers on twitter, but have seen virtually no sales conversions from this medium. We will keep trying and learning!

    • http://feelgoodagain.co.uk/wwwDesign/index.htm Guest

      Have you tried tweeting a sales code offering a % discount to your Twitter contacts base?.

  • http://www.ssrichardmontgomery.com ron

    I have found twitter not much use for my site as the amount of text is not descriptive enough. my site is already optimised as stated & does seem to work for real time searches.interesting article.
    http://www.libertyship.co.uk

  • http://www.SingaporeHotel.com.sg Timothy

    Good article.

    Since I have started my travel online business, www.SingaporeHotel.com.sg , i really benefit from search engines and online ads.

    After earn enough from my travel business, I start get other to start their own travel business and earn passive income.

  • http://www.dataplus-svc.com Data Entry Services

    I have to agree with “Real Time Relevancy” in that, for most small business, putting emphasize on regular Google search optimization is still number one. Don’t see many people looking for small business services based on date/time.

    Thanks for sharing Chris!

    • http://www.toysonwheelsvariety.com ToyMan

      I agree I do not think small online business will really benefit from real time search.

    • Stupidscript

      Real-time search (visibility) = branding.

      This is still critical to gaining business momentum and then keeping it. We try not to think of real-time search as a click-getter, but rather as a way to elevate our brand’s mindshare. Ranked results still provide the best direct value for us, but it is very important to continue brand-building exercises, and real-time search is one avenue for promoting your brand.

  • http://www.biorock-uk.com Sewage Treatment online

    I post funny news stories relavent to our products and we get a lot of visitors from them. However, we have never sold a single sewage treatment plant system as a result.

  • http://roshanjoshi.com.np SEO Nepal

    Getting found in real time and online social networks would soon be more significant in future than getting found in search engines for most of business. Retweeting is definitely like the RSS.

  • http://www.homesolarpowersystems.org Home Solar Power Systems

    Useful Article. With the new Facebook Search, which is still accessed by entering search terms in the box on the top right of any page, users will now see the latest status updates and shared content from both friends and all users who have made their profile open to everyone

  • http://www.specular-jamaica.com Juliet Christie Murray

    This is a very enlightenining article. This seem quite unfair to people who work hard to build great content.Thst is why I have to post or edit my welcome to jamaica blog daily to make sure I am found in real time.

  • http://www.carbon-footprint-defined.com J. Orr

    Thank you for sharing your tips. I do believe that real time searches are absolutely relevant in certain situations. Use of the proper keyword is so important.

  • http://www.sketch3d.co.uk SKETCH3D

    I have been busy trying to keep up with all the tips provided, but some how a sites with no PR have pushed me from 1st spot to 3rd page for my prefered search phase. ‘House extension plans’ perhaps this is a result of the real time search technology being introduced to Google.

    If its down to relevancy, well I think I have ticked that box, so it could only be inbound links that seem to get to the top positions.
    I will keep on tweaking and fixing as my web page is my main source of advertising.

    Thanks for the articles.

  • http://www.keymultimedia.co.uk Key Multimedia

    Great article. The impact of real-time search seems to be steam roller ahead. We have seen a lot of our blog posts appearing in Google’s search results within minutes which shows that the opportunity is there if you write well and add timely content.

  • http://www.woofahs.com/ Bob Lord

    I have never twittered, I and don’t know anyone who has. I must move in the wrong circles obviously.

    • http://www.jordandepot.com Carlo Dallago

      Although my site is very hyper-niche, July I’ve been able to drive approximately 5,000 visits to my actual website that deals with Air Jordans since July. Twitter is amazingly simple, and allows small business owners to connect and network with thousands and thousands of potential clients.

      Regards,
      Carlo Dallago
      www.JordanDepot.com
      twitter.com/JordanDepot

  • http://onlinejeevan.blogspot.com Guest

    Thank you very much for providing such a beutiful tips online. Your tips are really beneficial for the newcomers. I appreciate your skills and talents.Thank you very much.

    Nahendra
    Kathmandu, Nepal
    http://www.onlinejeevan.blogspot.com
    htt://www.foodsov.blogspot.com

  • http://onlinejeevan.blogspot.com Guest

    Thank you very much for providing such a beutiful tips online. Your tips are really beneficial for the newcomers. I appreciate your skills and talents.Thank you very much.

    Nahendra
    Kathmandu, Nepal

    http://www.onlinejeevan.blogspot.com
    htt://www.foodsov.blogspot.com

  • http://www.tophardy.com topedhardy

    its great .

    This is especially important for real time shopping search.

  • http://www.almelcogiftsource.com Melody

    I enjoy reading your articles, they are always informative and useful. I have gained some valuable insights for marketing my online gift store and affiliate marketing. Joining in the conversation has become very difficult on twitter, as most of the posts are links and rarely any real conversation.

    I would love to have more conversation with my followers in hopes of learning about my niche and how I can improve my store for my customers. There are so many marketing posts that I am not finding it very easy to discuss business ideas for my gift store or where to join in the conversation. Keep on writing your wonderful articles they are great. Perhaps some advice on this issue would be good for your readers.

  • http://www.pkshops.com qammar

    Hi !

    I have getting all the updates in my inbox for the last year 2009, that still not lost. :) and this article is also much Impressive. there is another way to get heavy traffic for sites, blogs and forums. that is directory/search engine submission. we have compile a list of popular search engines/directories direct submission page here

    http://www.pkshops.com/heavytraficforyourwebsite.php

    that anyone can use freely to promote.

    anyway thanks a lot for all the stuff you share.

    Thanks,
    qammar feroz

  • http://www.deshkaadesh.viviti.com desh ka aadesh

    Very good tips for someone really having a problem with his website, http:www.deshkaadesh.viviti.com

  • http://www.needhelpwithinternetmarketing.com Ana

    Lots of interesting topics on your site especially loved the question in relation to google ranking links from the social links, good to know that facebook, twitter etc. are interpreted the same as the rest of them. What I need badly now is how to get your traffic to convert and how to find buying traffic…. I will keep an eye on your site to see what you have for us all on that subject. Ana http://www.recommended.ie

  • http://ukbvd.com/promo5.html Derek N

    I must admit that I have not looked at real time search but after reading this I will in future especially when dealing with my websites www.ukbvd.com

  • http://www.LuvinCoffee.com LuvinCoffee.com

    I just started an online store at www.LuvinCoffee.com with very little experience and WPN is brand new to me. The info is great but the time and effort to make all this happen is overwelming. How many hours a day does someone give to social marketing (as an owner)?

  • http://www.Needawriter.us Sandra

    I am a personal trainer and writer. I currently have www.PositiveWorkout.com which currently is redirected to my blog, the site will be up soon. I also have my writing site www.Needawriter.us. I am on a very low to non existent budget. These tips are extremely helpful. Can you please advise if there is anything these web companies can do for me as far as URL submissions that I can’t do for myself? Also, how long will it take to get my pages scanned organically?

  • http://anewtattoo.com tom-g

    Nice article Chris! I was wondering this exact question about how rts would work. I am going to use these tips for my tattoo and pets sites. =)

  • http://www.kimbro.net Kitty Jellinek

    Thanks for another great article – as always Quality content brings a Quantity of interested interaction in real time search.

  • http://www.nanjingwine.com Vladimir Algin

    Thank you for the information regarding visibility – I’m curious, having a multilingual website, towit, pages targeted to the French and Anglophone wine makers, and to the Chinese visiteurs, does Google treat individual pages in research even though my website is targeted to Europe? I would like to know that the Chinese searcher is finding the webpages for them in their searches. Any advice or ideas would be great.
    Thank you in advance,
    Vladimir Algin

  • http://www.presentationpro.com Dan

    good article with great tips for success. In real time, you could consider the page rank to be measured in readers. Post frequently and spark interest in your subjects to drive more people to your content.

    We post mainly about our own product updates, current sales and new releases and while we don’t have a large following yet, we have seen an increase in web site sales as a result.

    http://www.PresentationPro.com – Experts for Microsoft PowerPoint

  • Derek

    “provoking” conversation on twitter is difficult, but can reap great rewards. the key is really about making sure the topic is interesting?