The Twilight Saga: New Moon Takes Over Social Media

    December 4, 2009

Shhh, can you hear that? What you’re hearing is the collective shrieks from Twihards everywhere as The Twilight Saga: New Moon is upon us. For those of you asking yourself, what is a Twihard? I’ve included the definition below.

twi-hard noun
A serious/obsessive reader of the Twilight Saga by Stephenie Meyer, one leap above Twilighters.

Are you a Twilight fan? Do you plan on seeing the movie? Let us know.

Currently the Twilight Saga is all the rage, and seems to have taken over almost every aspect of social media. If you venture over to you’ll see that the homepage has been New Moonified. It should be noted that New Moon & MySpace seem to share the same demographic, Tweens… so it only makes sense to try and grab those pageviews.

The Twilight Saga: New Moon on

MySpace has been all about some New Moon here lately, as they just hosted an exclusive stream of the red carpet during the films premiere, which pulled in 3 million viewers. Did you watch any of the red carpet stream? Tell us.

Over on Twitter, Twilight holds 3 of the top 10 trending topics including the highly coveted top spot.

Twitter - New Moon Trending Topics

If you search for "New Moon" on Twitter it seems like you need to constantly refresh so you can see the hundreds of new Tweets. Below is an interesting graph, which shows the buzz over New Moon, comparing blogs to Twitter. You can obviously see the drastic climb just from last month, as the hype around the movie grew with each day.

New Moon - Blogs & Twitter Buzz

YouTube is even trying to cash-in on the New Moon craze by adding a “Twihard” box atop their site that states the following, "The world is gripped by Twilight mania these days and on YouTube that translates into videos that celebrate, discuss and even mock the cultural phenomenon."

The Twilight Saga: New Moon on

Like I said before, New Moon hits theatres today and is expected to make somewhere between 85 million – 100 million dollars this weekend, and could possibly break some box office records when it’s all said and done. It’s already broken the advance ticket sales record, previously held by Star Wars Episode III: Revenge of the Sith. How much do you think New Moon will make when it’s all said and done? Tell us.

It’ll be interesting to compare New Moon’s "social media status" against the next film in the saga when it hits the cinema around this same time next year, to see if it stil has the same amount of hype around it.

Why do you think Twilight is such a huge success? Tell us know your honest opinion.