The Process of Ad Copy Creation

    May 20, 2009
    Chris Crum

WebProNews discussed the creation of ad copy and the stages of the buy cycle with Mona Elesseily of Page zero Media recently. Do you have a process you use for ad copy creation? Tell us about it.

Elesseily discusses her process in the clip above. "I like to think about the different segments. I don’t try to come up with all of the ad copy right away. I’ll think about the individual aspects that I’m trying to incorporate into ad copy."

Aspects that she is referring to include important pieces of the puzzle like:

– Headline
– Product Features/Benefits
– Call to Action
– Offers, etc.