The Magic Middle

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Technorati CEO David Sifry discusses “The Magic Middle” in the second installation of his State of the Blogosphere update.

This refers to bloggers who have from 20-1000 other people linking to them and tend to be more topical or focused on one niche.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

The Magic Middle
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