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Ten Things Google Should Do

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Mark Otuteye writes about ten products that Google should be developing, all based on existing technology that they could leverage to expand their reach (without copying their competitors).

There are some good ideas on the list, and others that we know might already be in development, like Google TV Search and free Google Storage. Google Genetics might be a little far-fetched (and likely to start a congressional inquiry), but most of them are solid and realistic.

I was particularly interested to see Scanbuy in the list of technologies Google should take advantage of. Scanbuy is a company that develops software that lets you take a picture of a barcode with your mobile phone, and then look up things like prices, share personal information (via a 2D barcode on the back of a business card) and develop barcode/camera applications using an SDK for all the major mobile platforms (Symbian, Windows Mobile, Palm, Java, others).

I am an investor in Scanbuy, and have, on occasion, an advisor. The reason: I see so much untapped potential in this space, providing a cheaper, more secure and easier system than RFID, and I hope to see someone do some great things with it. Certainly, Google’s the type of company to develop some powerful mobile applications that involve camera phone pattern recognition, and could at the very least use it to improve their current mobile offerings, like Froogle.

(via Digg)

It should be noted that Google is folding Froogle into Google Base, a great idea and way to put all sorts of data on equal, usable footings. The more Google services that run on Base, the more Google can then concentrate on improving just Base, which would bring new features to a multitude of services at the same time.

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Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

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  • Guest

    The IP Scanbuy uses is in large part covered by patents owned by Neomedia. Neomedia has sued Scanbuy over the infringement. The case was stayed pending the outcome of an ex parte challenge to one of the patents lodged by the Electronic Frontier Foundation with the USPTO. USPTO has just ruled that all of the 95 claims in the concerned patent are patentable, although it did permit Neomedia to consolidate those claims into 89. And Neomedia was also permitted to state several claims with more specificity.

    There is no doubt that this was a big win for Neomedia, despite the EFF’s spin that the patent was somehow “narrowed”. The truth is the patent still covers exactly the invention Neomedia wants it to cover and it is that invention that Scanbuy is alleged, in the suit, to be infringing.

    Scanbuy is probably not a bad investment, but it is now far more likely that they will have to license Nomedia’s IP at some point.