Teens May Not Go Trading Spaces

    May 9, 2006

TechCrunch has more information on AIM Pages, AOL’s effort to court the MySpace crowd.

AOL will be successful in attracting advertisers to this new program. They have an active salesforce that already has relationships with the biggest online advertisers in the world. The question is will they be able to interest teens. On the upside, many teens already use AIM. On the downside, AOL isn’t a cool brand to them.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.