Study Shows 18-24 Year Olds Love Social Media, Twitter Not So Much
These two charts say it all really:
Of the 22% that do use Twitter:
- 85 percent follow friends
- 54 percent follow celebrities
- 29 percent follow family
- 29 percent follow companies
Not much for brands to cheer about, but keep your chin-up, you have the same attention as Gen Y’s parents.