Study Shows 18-24 Year Olds Love Social Media, Twitter Not So Much

    June 1, 2009

These two charts say it all really:

Of the 22% that do use Twitter:

  • 85 percent follow friends
  • 54 percent follow celebrities
  • 29 percent follow family
  • 29 percent follow companies

Not much for brands to cheer about, but keep your chin-up, you have the same attention as Gen Y’s parents. ;-)