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Sprint Launches a P2P Passalong Campaign

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[ Business]

OK, a lot of the marketing buzz these days is about the Web, but Sprint is out to prove that you can still execute a really cool person-to-person marketing campaign in the physical world too.

Sprint is launching a contest called Got the Hookup this weekend in Philadelphia and DC. It’s similar to the Ambassador program that I am participating in, but this time they’re giving away 150 phones in each market to opinion leaders. Other cities will follow later on this year.

After a given time period, a message appears on the phone asking the user to “pass it on” to a friend. The promotion logs the number of people who use each phone. Every person who used the phone with from the uber-passalonger will receive a free multimedia phone and free service for a year.

There’s a charitable element here too. For each completed registration, Sprint will donate $5 to a local charity, giving up to $25,000 to a charity in each market on our nationwide tour. Through our 20-city nationwide tour, Sprint will donate up to $500,000 to select charities nationwide.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Sprint Launches a P2P Passalong Campaign
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  • http://www.google.com/notebook/public/13925590165897262561/BDSIKQgoQmsLrpJsj Kelsey

    Thanks so much! U save my few hours

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