SEM Pros Share PR Case Studies
Three search engine marketing pros shared their public relations case studies at the Search Engine Strategies 2004 Conference & Expo.
Their success stories demonstrate the effectiveness of SEO-PR’s news search engine optimization and PR Web’s press release distribution services.
“Although we’re reluctant to share this secret with too many PR competitors, we have been amazed at the improved positioning that SuperPages.com has received as the result of the optimization services provided by SEO-PR,” said Mary Stein, director of Public Affairs for the nation’s number 1 superpages.com [Internet directory and shopping resource] Verizon SuperPages.com. “SEO-PR’s expertise in using key words helped SuperPages.com’s news of its shopping options rise to the top position in search results delivered by the top search engines. Optimization really works.”
“We recommend SEO-PR optimized press releases to all our new clients, especially small businesses with new websites, for three reasons,” said Matt Van Wagner, of findmefaster.com [New Hampshire search engine marketing firm] Find Me Faster. “First, we get instant bump-ups in traffic when our news first hits the search engines. Second, we’ve acquired good, high-quality inbound links from authoritative, industry-specific sites when other press outlets publish our news and links. Third, and most importantly, we continue to convert sales from the news releases as they sit on the PR Web and eMediawire sites for months after the releases hit. This is powerful stuff!”
“With a half dozen clients using the PR Web system, we are finding this a really easy sell for better visibility for their sites,” said Anne Kennedy, Managing partner of beyondink.comBeyond Ink. “For example, seven college fair releases for Bentley College had nearly 700,000 page views and were picked up by more than 2,500 media outlets. One release for the McCallum Graduate School of Business had nearly 100,000 page views, was picked up by better than 450 media outlets, and was also picked up by 600 other websites, including MBA program directories. We also saw a big increase in traffic to the site during October and November while the press releases were running. On top of that, the client was thrilled with the visibility of their press releases in search engines.”
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