Risk Averse Marketers Already Advertising on Blogs

So Larry Dobrow MediaPost has a story out today – Why Marketers Resist Blogs.

It contends that while marketers have enthused non-stop about the potential of blogs as an ad medium, when it comes to actually pulling the trigger on ad deals – epecially in risk-averse sectors like financial services and health care – they have hesitated. That’s nonsense. The article fails to mention Adsense. By participating in Google Adwords lots of risk-averse companies are advertising on blogs. Also, as we saw yesterday, they are getting their feet wet with podcasting – a safer, more controlled medium.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.