Risk Averse Marketers Already Advertising on Blogs

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So Larry Dobrow MediaPost has a story out today – Why Marketers Resist Blogs.

It contends that while marketers have enthused non-stop about the potential of blogs as an ad medium, when it comes to actually pulling the trigger on ad deals – epecially in risk-averse sectors like financial services and health care – they have hesitated. That’s nonsense. The article fails to mention Adsense. By participating in Google Adwords lots of risk-averse companies are advertising on blogs. Also, as we saw yesterday, they are getting their feet wet with podcasting – a safer, more controlled medium.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Risk Averse Marketers Already Advertising on Blogs
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