Podcasts Help Radio Listening In UK
One of the reasons I often hear as to why podcasting took off in the US is because of the poor choices available from radio.
Homogenized content and script-reading presenters wherever you listen are among the anecdotal statistics thrown about.
It’s never really been like that here in the UK. I think we still have a rich choice of good radio in this country, which may be one reason why podcasting hasn’t seen the proportionate scale of take-up as there has been in the US.
The really interesting part, though, concerns the influence podcast listening has on radio listening habits among those surveyed:
[…] Radio listening has also been improved by podcasts, with 15% admitting to listening to more radio since downloading podcasts. Another notable factor shows that 39% now listening to radio programmes that weren’t listened to previously. […] iTunes is the most popular choice for downloading podcasts, with almost three-quarters of podcast users downloading them from the Apple software.
Christel Lacaze, research manager at Rajar, said: “This survey gives a unique insight into the behaviour of the online/offline audio community and the impact of new audio delivery formats on traditional live radio listening.”