Online Shoppers Have Bigger Holiday Budgets Than Offline Shoppers

Study Finds Online Shoppers To Spend Over 30% Online

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Compete has shared some findings from a new study on consumer holiday shopping behavior. According to the firm, active online buyers (consumers who intend to spend over 30% of their holiday budgets online) have bigger budgets than other shoppers. Furthermore, they are more likely to spend that money on Black Friday.

The study shows that "active online buyers" plan to spend twice as much ($912 on average) throughout the holiday season as other consumers. 37 percent of the online buyers also say they’ll shop on Black Friday, compared with 33 percent of other consumers.

"Many retailers are bracing for lower online sales, but our research shows that not all shoppers are created equal," said Debra Miller, associate, Retail and Consumers Products at Compete. "While most consumers say they’ll spend less this year, online shoppers seem to have deeper pockets and they’ll be looking for deals starting on Black Friday. Smart retailers should take a much closer look at online shopping segments relevant to them to capture a larger share of wallet among online consumers."

Compete Holiday Retail Data

Compete Holiday Retail Data

Other findings from Compete include:

- 86 percent of shoppers have completed less than half of their total holiday shopping; 41 percent have not yet begun.

– 90 percent of consumers will spend at least some portion of their holiday budget online this year, up from 84 percent in 2008.

– 42 percent of consumers reported that they are likely or extremely likely to select an “in store pick up” option if available for holiday purchases.

– 44 percent of consumers plan to spend less this holiday season compared to last year, while only 12 percent of shoppers anticipate spending more.

The report was compiled from a survey of over 2,900 consumers this month. What are your holiday spending plans? Are you an "active online buyer?"

Related Articles:

Holiday Shoppers Want Deals Even More Than They Did Last Year

More People Plan To Shop Online During The Holidays

Good Chunk of Holiday Spending Will Be Online

Online Shoppers Have Bigger Holiday Budgets Than Offline Shoppers
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  • http://hikinginthesmokys.blogspot.com/ Jeff Dold

    Amazon is already running oustanding Black Friday deals, and will be all week. This is great way to make your dollars stretch this holiday season.


  • http://threads.ecrater.com Threads Romantic and Cool Vintage Clothing

    Online shopping certainly has picked up over the last month… almost every person I talk with is doing at least some, if not all, of their holiday shopping on line this year… myself included!

    To help people save this holiday season, I started offering 25% Off everything in my online boutiques, so everyone has the opportunity to pick up a great deal!

    So far it’s been great! People are so happy and thankful to save so much and I’m happy not to have to pay paypal’s high processing fees, so I can spend more myself on gifts for family and friends… works out so nicely for everyone!

    Online shopping is the way to go for deals!

    *~HAPPY HOLIDAYS~* from Threads and Gurlz Gone Glam!


    Have a wonderful season, one and all! :D

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