November Online Video Trends A Mixed Bag
The latest numbers regarding online video viewing are in from Nielsen, and they reveal some interesting trends. In effect, things are looking good on a year-over-year basis, but stacked up against October, November didn’t go so well.
Let’s hit the positive aspects of the Nielsen Wire report first. Unique viewers, total streams, and time spent per viewer are up year-over-year by 11.4 percent, 17.0 percent, and 12.5 percent, respectively. And those are pretty respectable numbers.
Unfortunately for video sites, the same counts decreased by 0.2 percent, 0.5 percent, and 5.8 percent on a month-over-month basis. Which isn’t huge, perhaps, but is still a move in the wrong direction.
As for the overall rankings (we won’t play favorites by characterizing them as either good or bad) YouTube came in first, with Hulu and Yahoo rounding out the top three. Then Microsoft’s properties followed in fourth place, with Fox, Megavideo, and ABC on their heels. ESPN, Blinkx, and the Nickelodeon Kids and Family Network complete the top ten.
Oddly, Facebook – which moved from tenth place in September to third place in October – was absent from the November rankings. We’ve got an email out to Nielsen on the matter.
UPDATE: A Nielsen representative replied, "Yes, Facebook actually did drop out of the top 10 this month."