NBC Online Olympic Coverage Limited

    June 30, 2008

NBC will provide over 2,200 live hours of the Beijing Olympic Games for online viewing, along with live blogging, daily recaps, and 3,000 hours of highlights on demand.

NBC paid $3.5 billion to the International Olympics Committee to broadcast five Olympic Games through 2008. The event will only be available exclusively on NBCOlympics.com, with no other Web sites allowed to feature video from the Games online.

Some media outlets have been critical of NBC saying that it’s being stingy in enforcing its exclusivity to cover the games. Other television networks are allowed to broadcast limited Olympic highlights. The network is allowing video of some Olympic trials to be streamed on other Web sites, but each site has to link to NBCOlympics.com, and all of the video must be removed by August 7, the day before the Beijing Summer Games begin.

No events that are scheduled to be televised on NBC will be made available online until after they air on TV.

The Games will only be viewable online to Windows Vista users and will not stream on Mac, Linux or XP browsers. Events that are televised will be available online about 12 hours after they air. Real time viewing will only be available on television on the NBC network.

MSN will be promoted on NBCOlympics.com. The Olympics will also be prominently featured on MSN.com.