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Music Industry Warns Baidu About Piracy

Could lose advertisers

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[ Technology]

The Chinese music industry issued a warning to the nation’s most popular search engine Baidu saying it risked losing advertising for allowing music to be pirated.

"Resolutely countering Baidu, the largest and most incorrigible purveyor of pirated music in China, has become a common goal of the music industry," said Qu Jingming, director-general of the Music Copyright Society of China (MCSC).

Baidu is currently involved in a number of lawsuits brought by MCSC and major music labels Universal Music, Warner Music and Sony BMG for offering music links they say infringe their copyrights.

"We will take concerted efforts to marginalize and blacklist pirates by resorting to not only legal actions, but also business and administrative initiatives, public opinion and other means," Qu said.

MCSC encouraged advertisers to,"carefully consider whether they should continue to place advertisements on pirating media."

Major international labels have demanded $9 million from Baidu in compensation, Guo Biao, China chief representative of the International Federation of the Phonographic Industry, told the AFP.

Guo said about 56 percent of online music piracy in China was done through search engines, with Baidu accounting for about three quarters.

The music industry says it loses an estimated 90 percent of its potential annual revenue due to piracy.

 

Music Industry Warns Baidu About Piracy
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  • http://www.articleblast.com/option,com_comprofiler/Itemid,84 CristianStan

    So what is baidu’s fault here?

    That pirated music is found through their search engine or what? How do a search engine allow music to be pirated? HUH?