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Microsoft Dubs China “Most Important Strategic Market”

Redmond puts big emphasis on taking Bing overseas

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As much time and money as Microsoft’s devoted to increasing its share of the U.S. search market, it looks like the corporation has another major target in its sights, as well.  Microsoft acknowledged this week that it intends to expend a lot of energy on China.

Bing logoSucceeding in China will be no easy feat (assuming it’s even achievable).  Google’s got a head start in China, and of course Google’s been able to fight off Microsoft in the U.S. for years.  Plus, if by some chance Microsoft’s able to defeat Google, Baidu – which currently has a market share of around 64 percent – will stand in its way.

Still, a Microsoft representative told Reuters, "Microsoft is committed to the China market and the search market in China is the most important strategic market for Microsoft."

Microsoft’s not planning to just translate its existing tech into Chinese and hope for the best, either.  The representative continued, "We specially set the search technology center in China to get a deeper understanding of what Chinese users need, to be able to deliver the best product to them."

Unfortunately, Microsoft didn’t share any details about what it’s learned or when the Chinese version of Bing might come out of beta.

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Microsoft Dubs China “Most Important Strategic Market”
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  • http://hubpages.com/profile/dame+scribe Gin

    Extending or maintaining market share for any business is good for business. I think it will take some serious creative marketing to get through the existing portals but keeping doors closed won’t be good either. I think the outcome of some sort will work out for both.