Maven Scores Gannett USAToday.com Video Deal
Maven Networks will roll out an online TV solution with news publisher Gannett’s USAToday website and 150 other websites.
Gannett will use Maven to deliver ad-supported news video on its various news sites. Their audience should be in the neighborhood of 22 million visitors per month, which according to Nielsen//NetRatings was 14.3 percent of the total US Internet audience in October.
"Our Information Center approach to news and information relies on multimedia, and video is a key element of our news and information offerings on all our Web sites – whether they are related to our newspapers or TV stations," Gannett Digital president Jack Williams said in a statement.
The key to success will be the advertising Maven can enable Gannett to deliver. A variety of customization options for the Maven media player can make it resemble the look and feel of various Gannett properties.
Advertisements can receive similar treatment, a feature Gannett certainly will promote as the company pitches big-name brands and other advertisers as Maven unfolds across its properties.
A Maven spokesperson said the technology should be available on USAToday.com in the first quarter of 2008.