Market Timing in New Verticals

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I recently made another post about the importance of brand building and niche markets, and Solomon Rothman commented that one way to go niche is to go stylized / have a unique delivery approach, which is totally valid.

Another way to dominate niches is market timing. If you bet early on markets you are passionate about the odds are pretty good that your investment will pay off big. If you were not the first to market in a vertical you can still leverage the brand strength of other companies and get in early when they create new channels. Many authorities are adding community features to their sites each day.

The guide I wrote for Work.com is currently their most popular guide, which is probably going to provide some solid exposure for me for the $0 and hour or two it took to write. And them emailing their top guide writers is also smart on them, because it means that marketers who were able to get significant exposure once may end up mentioning them again to try to fuel their own ego or protect their position on the leader board, and marketing the Work.com site again. If you have a site with consumer generated content offering prizes, logos, and arbitrary status levels provides a way for the most active members to identify with / feel important about / provide free marketing to your community.



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Aaron Wall is the author of SEO Book, an ebook offering the latest
search engine optimization tips and strategies. From SEOBook.com Aaron
gives away free advice and search engine optimization tools. He is a
regular conference speaker, partner in Clientside SEM, and runs the
Threadwatch community.

Market Timing in New Verticals
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  • http://www.digitalpointing.com DigitalPointing

    Thanks for posting such a wonderful post, well, i am having a lof of doubts to ask to you- can you tell me if there is any way to contact you regarding my doubts ?

    • http://www.blackballonline.com Dave Durbin

      This is very good stuff. The communication is clear. Most super hot products/services were actually thought of by someone else at a much earlier time. Timing is everything and the old ideas begin anew with a shiny new package and possibly a twist. There may be hope for the old school yet.

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