iTunes Expands In The UK

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MTV Networks International, and Apple have announced an agreement to distribute full-length TV shows from MTV, Nickelodeon, and Paramount Comedy channels for purchase and download from the iTunes Store in the UK.

iTunes Expands In The UK
iTunes Expands In The UK

The UK deal is the first for the two companies outside the U.S. The venture is expected to be the beginning of a broad international partnership.

"We’re very excited to be partnering with iTunes," said David Lynn, Executive Vice President and Managing Director, MTV Networks UK and Ireland. "Brands like MTV, Nickelodeon and Paramount Comedy create some of the most popular music and entertainment shows on television today – from Pimp My Ride and SpongeBob SquarePants to South Park.

"Making our content available on the iTunes UK store gives our audiences the ability to watch our hit programming whenever they want and wherever they are."

The iTunes selections from MTV include My Super Sweet Sixteen and the reality drama Laguna Beach. From Nickelodeon, shows include Dora the Explorer, Avatar: The Legend of Aang and SpongeBob SquarePants.

"This is an important step forward. We already have programming and content on 35 mobile TV stations, 284 online properties and 141 TV channels," said Mika Salmi, President of MTVN Global Digital Media. 

"iTunes is a natural progression for us in the global roll-out of content on digital platforms from all our brands, increasing customer choice and boosting international and digital revenues."


iTunes Expands In The UK
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