Internet Use Below Average In Asia-Pacific

    July 9, 2007

In May there were 284 million people in the Asian- Pacific region who accessed the Internet, according to a comScore World Metrix study.

The average person in the Asia-Pacific region went online 13.8 days in the month and spent 20.2 hours viewing 2,171 pages. This is below the global average of 17.1 Internet usage days per month, 25.2 hours of viewing 2,519 pages per month.

South Korea had the greatest rate of Internet usage, with 65 percent of its population going Online in May, followed by Australia with 62 percent, New Zealand 60 percent and Hong Kong 59 percent. India has the lowest penetration at only 3 percent.

China has the largest online population with 91.5 million but a penetration of just 9 percent of the country’s population. Japan has 53.7 million users with 49 percent penetration and South Korea 26.3 million users and 65 percent penetration. The 3 countries combined account for 60 percent of the regions Internet population.

South Korea has the most active online population, who use the Internet an average of 17.4 days per person in May and spending 31.2 hours to view 4,546 pages during the month.

New Zealand has the smallest online population with 1,949 million people but they are online 16.4 days per month above the regional average of 13.8 days.

"We all know that the Asia-Pacific region is large and that Internet usage is growing rapidly. What is fascinating about this study is that it allows us to compare Internet usage across countries using a consistent measurement methodology and to then determine where PC-based Internet engagement is most developed.

"We are looking forward to providing additional insight into the online dynamics of this important region in the future," said Bob Ivins, executive vice president of comScore.