International Sellers Search For US Buyers
Forward-thinking US firms have made an effort to appeal to overseas buyers; now foreign sites have begun to focus similar attention to US consumers.
Airfare from the lead-lined home of WebProNews in the heart of Kentucky to Heathrow goes for about $559 round trip. That’s a lot to spend just to go shopping at the legendary Harrods in London.
Fortunately, the Wall Street Journal has reported how the upscale retailer and several other foreign shops have tried making the process of shopping at prominent overseas names a local experience online.
They have motivation to do so; Internet Retailer said in the report foreign retailers only garner about one percent of US online retail sales, and that leaves plenty of room for growth.
Demand for products from the likes of Harrods and Irish china purveyor Wedgwood have motivated those firms to try and serve the US market better. Details like providing prices in dollars and establishing warehouses in the US have helped them reach the US market for foreign goods.
Complicated issues like taxes and an exchange rate that favors currencies like the euro and the pound over a weak dollar will probably restrict interest in foreign online businesses to wealthier Americans. For those wishing to try something completely different for a holiday present, Harrod’s exclusive 2005 Christmas teddy bear is only $39.06, plus tax and duties.
David Utter is a staff writer for WebProNews covering technology and business. Email him here.