How Much Does Anchor Text Matter?

One of my all time favorite web searches is for the words “click here.” Whenever someone asks how much anchor text matters, I tell them to search for those two little words.

The results always contain things like the download site for Adobe Acrobat, Flash, Quicktime, and so on. I hope nobody ever tries to launch a serious on-line business named “Click Here.” They’d never make it onto the first page!

More recently I’ve discovered that the query is even more entertaining on the big news search engines:

Jeremy Zawodny is the author of the popular Jeremy Zawodny’s blog. Jeremy is part of the Yahoo search team and frequently posts in the Yahoo! Search blog as well.

Visit Jeremy’s blog: Jeremy Zawodny’s blog.