How Big Blue Blogs

The Westchester Journal News breaks down how IBM blogs.

There are three distinct buckets of Big Blue blogs: hosted blogs on topics important to its business, employees who create blogs for internal consumption on the company intranet and workers who have the blessing to blog provided they follow guidelines. There’s also an accompanying article on podcasting’s popularity at IBM.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.